Goal

To seamlessly integrate with the marketing team in order to develop and execute a multi-tiered event marketing strategy.

Execution

Worked as part of ZipRecruiter’s marketing team to create and implement custom event templates, develop an ROI tracking strategy via SalesForce, produce and fabricate new trade show booth branding elements with the in-house creative team, and manage their $2M annual event marketing budget.

Results

• Reduced event spending by $500,000 in the first year, while simultaneously elevating the brand’s presence at events

• Streamlined the event production, budgeting and reporting processes 

• Created strong brand awareness with clients at trade shows

• Netted a CPO almost $1,000 less than the projected CPO across 33 conferences and events