Goal

To host Entercom’s current and potential clients for an evening of education and exploration of the Entercom brand and its offerings, following their merge with CBS Radio.

Execution

Worked hand-in-hand with the Entercom creative team to bring five key properties to life by creating customized interactive experiences and big bold branding. From thoughtful statistic placements to a surprise appearance by the Backstreet boys, this was a truly buzz-worthy event.  

Results

• +25% attendance expectancy

• Clients confirmed they “better understood Entercom’s brand portfolio”

• CEO raved by noting it was “the best event I’ve ever attended”