Meet Your Crew

We’re two best friends and decades-long colleagues with a shared passion for events and a hunger to create transformative experiences. In 2018, after gaining invaluable experience as in-house event producers, we ditched our corporate jobs and founded Crew. We’re a boutique, women-owned event dream team that always goes the extra mile to bring fresh perspectives, strategic insight and dynamic creativity to every event we execute. And we have a ton of fun doing it. 

 

Crew’s Co-founders

 
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SAMANTHA (SAM) WEINGLASS, CMP

Favorite Weekend Activities:
Organizing, chasing after my 2 kids, and mixing up some of Sami's Signature Sangria 

Most Memorable Events To Date:
2009 AOL Spin-Off
2016 Democratic Debate

A Jersey girl with a New York edge, Weinglass found her passion for events early on, leading her to the University of Florida to earn a degree in Event Management and to college internships for esteemed event companies, BizBash Media and BKA (now FIRST Agency). After graduation, Weinglass moved to NYC, where she continued her love fest for events at AOL. As part of the Corporate Events team, Weinglass was responsible for the planning and execution of large scaled events such as the Mercedes Benz Fashion Week Media Center, AOL’s spin off from Time Warner at the NYSE, and client hospitality programs and sponsorship executions at CES, SXSW, and the Oscars. 

In 2012, she took on a new and challenging role at Univision, where she helped establish the Event Marketing department from the ground up and led a team responsible for producing a range of internal and external events. At Univision, Weinglass worked on events such as the Latin Grammy Awards, the network’s annual Upfront, consumer promotions for premieres, a client program at the World Cup in Brazil, as well as numerous sponsorship executions for notable brands such as McDonalds, T-Mobile, Cover Girl, Dr. Pepper and Verizon. 

Most recently, Weinglass left the comforts of corporate America, hand in hand with her best friend and partner-in-crime, both in business and in life, Paulina Tapia Lee, to start Crew Events.  

During Weinglass’ 14+ years in the industry, she has earned the reputation of a collaborative and innovative event expert with a keen eye for detail. She is a mastermind when it comes to bringing a brand’s story to life and has a proven track record of producing results. 

Outside of planning events, Weinglass is a wife and mother of two wild and crazy toddlers. She lives in Manhattan, and while she was born and raised by the Jersey shore, she is obsessed with the unmatched energy of life in the city. 

 

 
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PAULINA (PAULI) TAPIA LEE

Favorite Weekend Activities:
Yoga, gardening, and exploring the world’s best cocktail bars

Most Memorable Events To Date:
2014 World Cup
2018 Univision Upfront

With more than a decade of experience strategizing, planning, and executing mid to large scale events, Tapia Lee started her career as a corporate events intern at AOL and quickly fell in love with the creativity, adrenaline and relationships she was able to build through her role. Her goal since then was to not only gain experience in the corporate world but also engage in-house clients in a way to clearly understand business goals and how to obtain them through events. 

As her role evolved and expanded at AOL, she planned, directed and executed events with vastly different scopes; from a 15-day, 10-events execution at SXSW, to a 32-country global employee volunteer day. After three years with AOL, Tapia Lee made the switch to advance her career with the Spanish-language broadcast network, Univision. During her time there, she helped develop an award-winning event marketing department producing global events. During her six year tenure, she managed a team that supported both B2B and B2C events, as well as CEO initiatives.  Furthermore, earning recognition and nomination as a rising female leader in the company through the Women’s Leadership Academy at Smith College in Northampton, Massachusetts.  

Throughout her career, Tapia Lee has produced best-in-class events alongside her best friend and business partner, Samantha Weinglass. Moreover sparking a continued relationship and co-founding Crew Events, which has seen growth since its inception in 2018.

Tapia Lee was born in Mexico City, Mexico and moved with her family to the United States in 1991 in pursuit of the American dream. She grew up in McAllen, Texas and is a graduate of Stephens College with a BS in Marketing: Public Relations & Advertising. Currently, Tapia Lee lives in Brooklyn, NY with her husband, Daniel, and their two fur-babies, Squid & Ziggy.  

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Where is Crew?

We’re based in NYC but travel near and far to produce events.
Follow us on the road.