Goal

To create an unforgettable experience for 75 of Univision’s top clients and their guests at the World Cup final game in Rio de Janeiro, Brazil.

Execution

While employed by Univision, we developed a four-day, five-night hospitality program that included privatized tourism experiences, nightly cultural immersions, and a customized viewing experience of the World Cup final. Attendees received the ultimate star treatment while staying right off Rio de Janeiro's beautiful beach. They received custom team jerseys, attended a private caipirinha cocktail class, dined poolside at a private mansion in the hills, and flew to/from Rio in style via an exclusive jet service. 

Results

• Strengthened relationships with clients

• Overwhelming positive response from clients in their experience

• Advertising sales and sport sales teams surpassed revenue goals